Rótulo Totes

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Rótulos are the hand-painted signs found on street food stalls, fruit and juice stands and other small businesses, they are an iconic part of Mexico City’s streetscape and food culture. The prints featured on this series of tote bags come directly from scenes photographed throughout the city and celebrate a living piece of Mexico City culture and the rótulistas who continue to keep the tradition alive. These sign writings are a beloved symbol of urban life in CDMX, adding vibrant colours, playful typography and the sense of humour that chilangos — the people of Mexico City — are known for.

¡Chingón!

¡Chingón!